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3Cs of Digital Experiences
Core Components of Digital Experience – Content, Context, Curation (3Cs) The digital divide is closing in quicker than ever. The pace of digital innovation is greatly accelerating and the ability to access information anywhere, anytime, and in any form is increasing the appetite even … Continue reading
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Mobile’s surge
Sending one-way communications to consumers on mobile devices or optimizing a website for mobile is no longer good enough. Brands must now be able to optimize mobile channels in a way that enables consumers to make purchases, track pricing and comparison shop whenever and wherever they wish to in order to remain relevant. That includes mobile versions of websites, as well as custom mobile apps.
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ESPN exec: Mobile application promotion needs to go beyond app stores
ESPN exec: Mobile application promotion needs to go beyond app stores
Brands and retailers have to think beyond app stores to find loyal users, according to an ESPN executive who participated in a Mobile Marketer webinar yesterday.
Execs from ESPN, JetBlue, Staples and Fiksu participated in Mobile Marketer’s “Five keys to building app loyalty and long-term usage” webinar and spoke about the role that mobile apps play in a company’s broader digital strategy. The executives also offered best practice tips to attendees looking to build their mobile strategy.
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Webinar on March 29: 5 Keys to Building App Loyalty and Long-Term Usage
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Staples’ mobile strategy based on customer convenience, loyalty
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Prat Vemana's Blog 